UTA Unveils New Logo Emphasizing ‘Ideas, Opportunities And Talent’

UTA logo
– UTA logo

United Talent Agency unveiled a new logo today (Sept. 16) – an abstract, three-dimensional shape that emphasizes UTA’s continued and evolving commitment to uniting ideas, opportunities, and talent.

“Our new identity captures the multiple facets and intersections of our business today, said UTA CEO Jeremy Zimmer in the announcement. “We have evolved with the specific focus to create opportunities for our clients across every part of our business and hope to continue to serve as hub for creative collaboration.” 

UTA last updated its brand identity in 2011, according to the statement, adding, “Since then UTA has more than tripled in size to more than 1,000 employees working across multiple global offices and has significantly broadened its range of services. The evolved UTA identity reflects that strategic growth and its continuing commitment to expanding opportunities for creators, artists and talent amid a sea-change in media, entertainment, and technology.”

Founded in 1991 by Zimmer, Chairman Jim Berkus and board member Peter Benedek, and today led day-to-day by CEO Zimmer and Co-Presidents David Kramer and Jay Sures, UTA has grown from its roots as a literary agency into one of the world’s leading talent and entertainment companies.  

Building signage with the new logo will go up next month at UTA’s headquarters in Los Angeles.