Ticketmaster Signs Reeperbahn Festival Conference In Germany

UPDATE: The music business conference based in Hamburg, Germany, will be selling through Ticketmaster’s DIY product Universe, while the public-facing showcase festival part will continue to sell through its white label solution.

UPDATE: This article originally stated that Reeperbahn Festival commissioned Ticketmaster, suggesting that Ticketmaster’s Universe would be handling ticketing for the entire event, when it is only the conference bit, aimed at music business professionals.

Ticketmaster released a statement saying the conference would benefit from “comprehensive delegate registration an embedded checkout process and marketing support from Ticketmaster Germany.”

Reeperbahn Festival isn’t the only music industry conference in Europe working with Ticketmaster. Last month the ticketing giant signed Waves Vienna in Austria. It is also providing ticketing for Eurosonic (Netherlands), ByLarm (Norway), Wide Days (Scotland), Music Most Wanted (Berlin), The Great Escape and ILMC (both UK), among others.

Klaus Zemke, MD of Ticketmaster Germany, said: “We believe in the long-term future of the live music business and are passionate supporters of Europe’s leading music industry events. 

“Germany’s Reeperbahn Festival Conference is a staple on the calendar, and we couldn’t be happier to welcome them to the Ticketmaster family. Universe will enhance the ticketing experience for both the organisers and users, allowing Reeperbahn to make the most of cutting-edge ticketing technology.” 

Detlef Schwarte, Director Conference at Reeperbahn Festival, said: “As an internationally oriented event, we need a global ticketing company with leading ticketing technology and a sense of responsibility for the interests of its customers and users – as such, we got to know Ticketmaster’s Universe platform in detailed discussions. We are looking forward to a smooth collaboration in the safe hands of the Universe team“.