Viagogo UK Reportedly Loses Majority Of Website Visitors After Google Ad Ban
Reportedly lost almost 80% of visitors since being banned from using Google AdWords

Website stats of show a drop in visitors of almost 80%, since the ticket reseller was banned from using Google’s AdWords service in July, the Guardian reports.
“Before Google imposed the ban, Viagogo’s UK website attracted 4.5 million visitors in June, according to analytics service SimilarWeb. The number of visits slumped to 2.5 million in July, the month the ban came into effect, before plunging again to just 820,000 in August, the first full month affected by Google’s decision,” the report reads.
The company’s .com-website also suffered a “steep decline, down from 15.3 million visits to 4.5 million,” it continues.
Google had announced plans to impose certain requirements, mainly relating to transparency, on ticket resellers that wanted to use Google AdWords. In July 2019, viagogo was suddenly nowhere to be found in Google’s top results, where it would usually occupy one of the top slots.
Pollstar has asked viagogo for comment. The company provided a statement to the Guardian, saying it was “in talks with Google in the hope of being allowed to use AdWords” again.