Festyvent Introduces Safety Feature For Festival Audience Members

Festyvent, which provides white-labelled apps to festival organisers and promoters, has introduced a bunch of new safety features.

A feature called Safe@Festival, will allow members of the audience to alert friends to their exact location if they fall ill or feel vulnerable. The friends contacted will be able to track the sender of the message live for 60 minutes on a google map using either GPS co-ordinates or the what3words identifier.

  

Other features include Festyvent’s new SmartMap, which promises fans “an accurate geographical location, better orientation and sense of direction on the festival ground.” 

The app achieves this by overlaying a custom drawn map on an actual map and creating a distinct festival-country space. The map offers customisable pins which can also be associated with a brand or location and open the relevant screen in the app when pressed.

David Jacobs, founder and CEO of Clarifi Media, the parent company of Festyvent, commented: “We have become increasingly concerned that festival-goers can sometimes get into difficulties and need to alert and communicate their exact location to friends or the festival emergency services as fast and simply as possible. We are convinced that this new feature will help people to feel Safe@Festival and enjoy what they came for – the music, the experience and the festival vibe!”

 

Another feature that received “a unanimously positive response when tested with selected festivals this past season,” according to Festyvent, is “Share your Schedule,” allowing people to share their schedules with friends. It allows the festival or artists performing there to create a curated journey through the festival.

The many data points on the audience’ preferences and interests gathered in the process are valuable to the festival’s production and programming teams.

Festyvent claims that its multi-app architecture offers promoters of multiple events the possibility to cross-sell events through an App structure, “which can be updated dynamically without the need to release a new app for each festival season.”

 

Festyvent provides white-labelled apps to festival organisers and promoters, which means that the apps appear under the name and branding of the festival and not under Festyvent’s name.

Some of the worldwide festival’s the company has worked with include C2C London, Hideout, Tramline, Truck, Y Not, Lost Village, Funk&Sound Weekender, Nutty Sounds Touring, and Towersey Festival in the U.K., Snowbombing in Austria, C2C in Berlin, as well as Snowbombing Canada, FVDED in the Park, Montreal, and Make Music Day in North America, C2C Sidney, Australia and OppiKoppi in South Africa.

The cost for promoters differs depending on the app configuration they choose, and starts at £3,500 ($4,500) per annum.