Ambassador Theatre Group today announced the promotion of Tyler Bates to Director of Programming and Mark Perthel as Vice President of Programming.
A seasoned live professional, who has done time at AEG Live, Barclays Center and, most recently, Brooklyn’s newly renovated Kings Theatre, Bates’ new role will include increased booking responsibility for both Kings Theatre and Boston’s Emerson Colonial Theatre.
“Tyler has been a valuable addition to ATG these past two years, laying down a strong foundation at Kings Theatre during his tenure as the general manager,” wrote Stephen Lewin, ATG CEO, North America, and Kristin Caskey, ATG Executive Vice President of Content and Creative, North America, in a statement. “A natural team player, he has built a high-performance team around him. This new role will allow him even more focused time on programming and we look forward to seeing the exciting and diverse shows he will bring to our venues.”
Founded in 1992, Ambassador Theatre Group operates more than 50 venues in Britain, North America and Germany. Stateside ATG-operated venues include New Orleans’ Saenger and Mahalia Jackson theaters and San Antonio’s Majestic and Empire theaters.
Since joining Kings Theatre in early 2017, Bates has helped the theater book a diverse, high-quality slate, ranging from rock royalty such as Jack White and Nine Inch Nails to other live events such as tapings of “2 Dope Queens” and “Pod Save America.”
“I like being the independent guy,” Bates said in a November 2018 VenuesNow interview. “In New York, the biggest entertainment market in the world, it’s always the biggest show on the tour. It always needs to sell out.”
Mark Perthel will continue to oversee ATG’s southern venues with his new title as Vice President of Programming for Ambassador Theatre Group. Mark has over thirty years of programming experience, where he expanded the content of The Majestic Theatre in San Antonio and The Saenger Theatre in New Orleans, as well as supporting the opening of Smart Financial Centre in Sugar Land, Texas. Smart Financial Centre is ranked #7 worldwide in ticket sales for venues of its size, according to the 2019 Pollstar mid-year report.
Former Kings Theatre assistant general manager Stefanie Tomlin is currently serving as the venue’s acting general manager.