Past Latin Grammy Winners Impact Pollstar’s LIVE75 With Fall Concerts
John Parra / Getty Images – Maluma
Marry me? Maluma performs during his “11:11 World Tour” at a sold-out AmericanAirlines Arena in Miami Oct. 11.
With the 20th Annual Latin Grammy Awards just days away, three artists who have already experienced Latin Grammy success with past wins have also made their marks on Pollstar’s weekly LIVE75 chart, which ranks the top active tours by ticket sales from current tours. Colombian urban artist Maluma, Dominican singer and producer Juan Luis Guerra and reggaeton star J Balvin, also from Colombia, have each ranked among top touring artists in weekly tallies based on sales from tours either recently completed for the year or in their home stretches.
Maluma, who won a Latin Grammy for his 2018 album F.A.M.E., landed on LIVE75 with sales from the fall leg of his current tour supporting his album 11:11, released earlier this year. His tour began in May, with jaunts in the Americas and Europe throughout the summer, but his chart appearance comes from the tour’s current North American leg, which launched Sept. 6.
Promoted by Cardenas Marketing Network, the trek featured 21 performances in the U.S. and Canada through Oct. 20 for an overall sold ticket count of 170,901 at 20 venues, primarily arenas. The ongoing tour, which has already grossed $17.4 million in those two countries, resumes Nov. 9 in San Juan, Puerto Rico, and continues with a string of Mexican dates from Nov. 28 to Dec. 14.
Guerra’s history with the Latin Grammys is a rich one, with multiple wins since 2000 for the 62-year-old artist, including three Album of the Year trophies, in 2007, 2010 and 2015. He also won Producer of the Year in 2012 for producing that year’s Album of the Year, Juanes’ Juanes MTV Unplugged. His recent chart presence in Pollstar comes from performances on the Loud and Live-produced “Literal Tour” supporting his 2019 album that bowed in May. Concerts at Boston’s Agganis Arena, Miami’s AmericanAirlines Arena, Los Angeles’ Microsoft Theatre and Smart Financial Centre, in the Houston suburb of Sugar Land, Texas, were four of the stops on the brief tour during September and October. Those four reported dates produced an average gross of $832,943 and an average tickets sold count of 6,865. The Oct. 5 date at AmericanAirlines Arena logged the top box office counts of the four venues with 12,081 sold seats and a $1.5 million take.
Balvin’s “Arcoiris Tour” kicked off in April with American festival appearances at Coachella, Something In The Water and New Orleans Jazz & Heritage Festival, and subsequent shows in Central America, Europe and Africa followed through July. In August, he began a North American stretch that commenced at Osheaga Festival in Montreal and wrapped at Los Angeles’ Staples Center on Oct. 26. Headlining dates from the fall trek earned the three-time Latin Grammy Award winner his ranking on LIVE75 based on an average of 6,746 sold tickets on three of those shows, including a sold-out performance at New York’s Madison Square Garden on Sept. 29, which drew 12,264 fans and took in $1,030,714 at the box office.