Rudy Lopez Negrete Returns To CAA As Agent

After starting his career as a trainee in CAA’s music touring department, Rudy Lopez Negrete is re-joining the agency as a full-fledged agent focusing on brand partnerships. 

Based out of Los Angeles, Negrete will be working in the music touring department with CAA clients including Enrique Iglesias, Ricky Martin, Jennifer Lopez, Becky G, Isabela Merced, Luis Fonsi, and Mon Laferte.

“I couldn’t be more excited to be back at CAA working alongside the best in the business,” Lopez Negrete said in a statement. “Our Latin clients are pushing culture forward every single day and brands that partner with these artists will benefit from tapping into this incredible movement.”

Prior to this latest position, Lopez Negrete was working at Observatory Marketing, a CAA and Stagwell company. He also was previously head of music and content at Lopez Negrete Communications. 

Darryl Eaton, CAA’s co-head of North America contemporary music said: “Rudy brings deep experience in building partnerships within the Latin music space – he’ll be a terrific addition to an already strong team focused on delivering the best in touring, marketing and brand sponsorships for today’s leading Latin artists.”

Two recent, high-profile signings by CAA were The Spice Girls and K-pop powerhouse management firm SM Entertainment’s entire roster.