Bud Light Super Bowl Music Fest Returns With Maroon 5, Guns N’ Roses, DJ Khaled

Courtesy of On Location Experiences – Bud Light Super Bowl Music Fest 2020
Maroon 5, Guns N’ Roses and DJ Khaled will perform at the Bud Light Super Bowl Music Fest in 2020.

After a successful debut earlier this year in Atlanta, the Bud Light Super Bowl Music Fest will return on Super Bowl weekend in 2020, the National Football League, Bud Light and On Location Experiences announced Thursday.

The event will be held at Miami’s AmericanAirlines Arena over the three nights prior to Super Bowl LIV, which will take place at Hard Rock Stadium in Miami Gardens, Fla., on Feb. 2.

Sponsor EA Sports, which kicked off the festivities on Thursday this year with a “Welcome to Atlanta” showcase, will once again get things started with a “Welcome to Miami” showcase on Jan. 30. DJ Khaled will headline the event, which will also feature DaBaby and “some of the biggest names in hip-hop.”

Guns N’ Roses will headline Bud Light Super Bowl Music Fest on Jan. 31, and Maroon 5 – which headlined the Super Bowl LIII halftime show earlier this year – will perform at the event on Feb. 1, along with a special guest.

“After a tremendously successful launch last year, we are thrilled to bring the Bud Light Super Bowl Music Fest back for its second year and to the city of Miami,” said John Collins, CEO of On Location Experiences, the NFL’s official hospitality partner, in a statement. “The Music Fest is a revolutionary event that allows more fans, both of music and the NFL, to participate in Super Bowl events, while also offering activation opportunities for sponsors and a unique entertainment space for corporate clients.”

“Super Bowl Music Fest allows us to bring two of our brand’s biggest passion points – sports and music – together in the same place,” said Shana Barry, Bud Light’s Director of Experiential, in a statement.

The event is executive produced by On Location Experiences and Synergy Productions, LLC, and receives production support from Live Nation Urban.

Bud Light Super Bowl Music Fest’s Atlanta debut was as successful as Collins suggests. Over three nights, the event grossed $11.38 million, according to Pollstar Boxoffice reports. More than half of that came from the fest’s record-breaking final night, where Bruno Mars and Cardi B grossed $6.47 million – the highest mark in State Farm Arena’s 20-year history.

“The idea of being a unifying force at the most unifying of American holidays is really what brought AB, State Farm, the NFL and On Location together,” Collins told Pollstar ahead of the 2019 event, adding that the involved parties “definitely plan on this being a part of the Super Bowl landscape for a long, long time.”

Tickets for Bud Light Super Bowl Music Fest go on sale to the public on Dec. 9 at 10 a.m. ET.