Femme It Forward Expands Into Live Nation Joint Venture

Femme It Forward
– Femme It Forward

Live Nation has expanded the Femme It Forward platform founded by Heather Lowery by creating a joint venture of the same name to spotlight the industry’s most creative and accomplished female visionaries, the company announced today (Dec. 12).

Lowery continues to head up the music and entertainment platform that was first launched as an event series in April. Since then, it has produced more than 20 shows and panels across the U.S. that feature all-women line ups from chart toppers like Cardi B, Jill Scott and Jorja Smith to newcomers like Kiana Lede and Nicole Bus. A portion of every ticket sold was donated directly to charities supporting women in music education, career development, empowerment, homelessness, domestic abuse and incarceration.

The newly established joint venture will allow Femme It Forward to expand its reach across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and much more.

Heather Lowery
– Heather Lowery

“Femme It Forward is here to celebrate the depth, power, and talent of women in music and entertainment. This is my call to every female creative in the industry. I am speaking directly to you.” Lowery said in a statement. “Our time is now – the moment to drive your true creative vision is here. I got you.”

Live Nation President and CEO Michael Rapino added, “Live Nation always supports entrepreneurs with a bold vision and plan. Femme it Forward has an ambitious mission that we were eager to get behind and we are excited to help Heather bring her ideas to fruition.”

Looking forward to 2020, Femme It Forward programming already includes cross-genre concert lineups of talent ranging from emerging to established female artists; a series of pop-up live shows where male artists celebrate women; intimate gatherings bringing women in entertainment together to share moments of adversity and triumph that altered their lives and a live series and documentary spotlighting the most groundbreaking female artists in Latin music.