Live Nation, Canada’s Evenko Form Strategic Partnership

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Live Nation and leading Canadian promoter evenko have formed a strategic partnership, entering into an agreement announced today (Dec. 19) that the companies say will expand their existing business and drive growth in Quebec and Atlantic Canada.

“The companies plan to combine evenko’s expertise in the market producing and promoting live entertainment and developing emerging local talent and their world class festival portfolio with Live Nation Entertainment’s extensive reach and resources to bring the global stage to Quebec and Atlantic Canada,” the companies said in a joint statement.

Evenko will continue to oversee operations of its  business including more than 1,500 live music, family and sports events they produce every year through tat region, and retain its brand. It will also continue to produce festivals like Osheaga Music and Arts Festival, îLESONIQ and the recently announced country music festival LASSO Montréal, as well as continuing to manage and program a variety of venues including Bell Centre, MTELUS, Place Bell and the Corona Theatre. 

“This is great news for evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists’ world tours,” says Jacques Aubé, who retains his leadership and title of President and CEO of evenko. “This partnership will allow us to benefit from Live Nation’s global promotional strength to promote our festivals and events in Montreal and Quebec, as well as evenko Agency and Spectra Musique artists’ tours outside the province.”

“This partnership brings with it a beautiful synergy and a shared belief in bringing the biggest concerts to Quebec and Eastern Canada,” says Riley O’Connor, Chairman, Live Nation Canada. “Having been born and raised in Montreal, I am truly excited to collaborate with our friends at evenko to further strengthen our presence in the marketplace and expand our international footprint.”