ALDA Promotes Dennis De Bruin To COO

Dennis de Bruin has been promoted to the role of chief operations officer of Amsterdam-based event organizer ALDA, effective Jan. 1, 2020.

De Bruin will partake in the role of head of all commercial and operational affairs in the Netherlands. He is one of the pioneers of ALDA, and has been affiliated with the company since its foundation in 2007. 

Over the years, de Bruin has been in charge for ALDA’s touring department, between 2009 and 2015 he handled world tours for Armin van Buuren (Armin Only, A State of Trance) and Hardwell. 

In the following years De Bruin focussed on the expansion towards Asia and in 2015, started running ALDA’s Asia branch in Hong Kong as CEO of the company. 

He is currently preparing for 2020 together with his team, a year in which ALDA will host the already sold-out shows “A State of Trance” and Armin van Buuren presents “This Is Me,” in addition to AMF, and Don Diablo Forever XL.

“I am super excited about this next step in my career at ALDA,” said De Bruin. “Our ambition is to expand the company even more with new and already established concepts both in the Netherlands and internationally. The collaboration with our American partner Insomniac creates multiple new opportunities for ALDA and due to this expansion we can focus completely on  improving the customer experience and digitization.”