Travis Scott’s Collaborative Project ‘Jackboys’ Leads Elite 100

– Travis Scott
Transforming Wireless Festival into Astroworld

It’s lit! Travis Scott is starting off 2020 in a big way, as he was just announced as a headliner for Coachella and his Cactus Jack label’s collaborative project Jackboys is leading the Elite 100 Artists chart for the week ending Jan. 3.

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Travis Scott has mastered the bundling of his music with his wildly popular merch and his seven-song EP Jackboys with Young Thug, Sheck Wes, Don Toliver and others was available with purchases of car-mirror dice and various forms of clothing. Bundling of the Dec. 27 release no doubt led to Jackboys’ 103,700 album sales for the week, the chart leader in the category by a mile. The Jackboys project also racked up 58.4 million on-demand streams and 7,800 song sales for a total 143,500 album units.

Travis Scott also came in at No. 22 on the chart for his non-Jackboys solo music, led mostly by his 49.6 million on-demand streams.

Scott’s online store is currently giving visitors the chance to sign up for a chance to win a hot wheels car or what appears to be an actual 1988 BMW. The site is also selling $6,500 chrome plated custom “Cactus Jack For Forgiato Custom Wheels.”

Scott was featured on the cover of Pollstar in April after he led the Q1 charts. He finished the year at No. 21 on the Top 200 North American Tours chart with $53.5 million grossed. His hometown festival Astroworld sold out in its second year, despite waiting until the day before the Houston event to reveal the lineup. The fest featured Migos, Pharrell, DaBaby, Young Thug, Gucci Mane, Rosalía, Marilyn Manson and many others.

Don Toliver seems to be another beneficiary of Jackboys, as he rose to No. 58 for the week on 27.9 million on-demand streams. He released “Had Enough” featuring Quavo and Offset as a single on the same date as Jackboys’ release, which no doubt propelled Toliver up the chart.

The chart leader in song sales for the week was Post Malone (64,900) and the leader in on-demand streams was Roddy Ricch (115.3 million), who seems to be carving out a regular spot atop the chart.

Next week’s chart will include data for new projects from Chief Keef, Famous Dex, Slaves Of The Shadow Realm, Lifafa, and Teejayx6.

Also be on the lookout for upcoming releases from Selena Gomez, Kesha, Poppy, Ronnie Dunn, Stunna 4 Vegas, Circa Waves, Mick Jenkins, Georgia, Hawktail and Quando Rondo.