Sacramento-based talent agency Artery Global has announced a re-brand to Dynamic Talent International, which CEO Trevor Swenson says better describes his company’s growth and mission.
“The name Artery Global served us well but we found we needed a name that truly encompassed what our agency has organically grown to become,” Swenson says in a statement, adding that the company is eager to represent all music genres rather than the metal it had become known synonymous with over the past seven years. “As we expand to new genres, we want our identity to be inclusive to the variety of artists that we are seeing.”
The company’s roster includes music clients such as Insane Clown Posse, Scary Kids Scaring Kids, Struggle Jennings, The Dead Daisies, Red, Red Jumpsuit Apparatus, Vision of Disorder, and Texas Hippie Coalition. Swenson notes that the company’s sports agency will remain known as AG Sports.
In recent years the company named former artist manager Devin Timmons as president and named Liam Spencer vice president of the company’s UK operations.
“He’s done nothing but grow the company and he’s just a tireless worker,” Timmons previously told Pollstar of Swenson. “You want to work with someone like that who also has such a vision.”
Swenson notes the company just upgraded office space and is eager to continue developing artists in the EDM, rock and indie spaces as it grows and competes with the major agencies.