Spotify and Resident Advisor Announce Global Partnership To Support Dance Music Events

–

Spotify, the world’s largest streaming service, today (Feb. 20) announced a partnership with Resident Advisor, a global platform for dance music with localized event listings, that aims to provide both a “new pipeline of support to local venues and independent promoters” and “increase attendance to thousands of local venues and parties.”

–

Resident Advisor, which launched in 2001, is a popular global platform for dance music fans to find show listings purchase tickets and see content on a variety of artists. In 2015 with listings in more than 50 countries, RA was estimated to have 2.5 million active monthly users and currently claims to have sold “millions” of tickets.

Spotify, with its global reach of some 271 million active users in more than 79 markets, is certainly well positioned to help grow RA’s user base and help sell more tickets. 

“The vitality of local scenes is essential for the sustainability and creativity of the global electronic music community,” RA co-founder Nick Sabine said in a statement. “Our collaboration with Spotify is a brilliant evolution of the work we have been doing for almost two decades to support the work of the independent artists, venues and promoters which act as the pillars of those scenes.”

Spotify, for its part, already sends users notifications for nearby concerts based on listening habits which then pushes to secondary platforms including Soundkick, AXS, Live Nation and Ticketmaster

Spotify reported in Q4 that its user base had grown to 124 million paid subscribers up 29% year-over-year.  In recent months the streaming service has made deals for a number of podcasts spending a reported  $400 million-plus for Gimlet Media, Anchor, Parcast, and most recently Bill Simmons’ The Ringer.