Live Nation To Be Mann Center’s Exclusive Booker

Courtesy of Live Nation Philadelphia – Mann Center
The Presser Foundation Stage in the TD Pavilion has a capacity of more than 14,000, with 4,500 seats under the roof.

Live Nation will book shows at Philadelphia’s nonprofit Mann Center for the Performing Arts as part of an exclusive multiyear partnership announced Monday.

The length of the deal was not announced, but it comes with options for extensions and takes effect immediately for the Mann’s summer 2020 season.

As part of the agreement, the Mann and Live Nation will create new concession choices and enhanced VIP options to enhance the guest experience at the open-air venue. Live Nation will invest in the facility to support a multiyear master plan for improvements and make a yearly charitable contribution to back the Mann’s cultural and arts education mission.

Live Nation will also participate in developing new music festivals to fill the Mann’s multiple stages.

Catherine Cahill, president and CEO of the Mann, said in a statement that Live Nation’s “portfolio of artists together with our commitment to presenting world-class orchestras, including The Philadelphia Orchestra’s annual summer residency, will only add to our legacy as a premier entertainment destination, dedicated to artistic excellence, where a wide variety of musical genres can be enjoyed.”

Geoffrey Gordon, president of Live Nation Philadelphia, said in a statement that “we brought the iconic Roots Picnic to the Mann last summer for a sold-out performance and are excited to usher in more world-class events and performers.” Live Nation shows on the Mann’s schedule include HoagieNation, headlined by Daryl Hall and John Oates and featuring Squeeze, Kool & The Gang and the Hooters, and the 2020 edition of Roots Picnic, both in May.

The Mann’s 22-acre campus is in Philadelphia’s Fairmount Park. The main stage, the Presser Foundation Stage in the TD Pavilion, seats 4,500 under its roof and can accommodate 10,000 more concertgoers for terrace and lawn seating. Skyline Stage accommodates 7,500 general admission guests, and an expanded site for multistage festivals has room for upwards of 25,000 guests.

Shows on the main stage have averaged more than 5,500 tickets sold and a gross of more than $360,000 over the last 36 months, according to reports submitted to Pollstar.

This story originally appeared on VenuesNow.