Beatport Raises $180,000 With ReConnect Streaming Marathon

La Fleur during her set
– La Fleur during her set
24 artists in total contributed to the ReConnect streaming marathon

Beatport hosted a live, 34-hour global DJ marathon dubbed ReConnect in partnership with Twitch, March 27, to raise funds for the Association for Electronic Music (AFEM) and World Health Organization’s COVID-19 Funds.

8.5 million people tuned in to watch the live stream marathon, which featured Carl Cox, Bonobo, Nina Kraviz, Griz, RÜFÜS DU SOL (DJ set), A-Trak, Nicole Moudaber, Chris Liebing, Nora En Pure and more.
More than 6,200 donors from 150-plus countries, watching across and Beatport’s Twitch and social channels, donated more than $180,000.
Additionally, Beatport provided track IDs as songs were played on Twitch, so fans could purchase music live, supporting the independent artist and label community directly.
Beatport CEO Robb McDaniels commented: “We are deeply grateful for all the talented artists and their teams that made the ReConnect event possible, and equally impressed with the dedication and passion shown by the global electronic music community that tuned in for over 34 hours this past weekend to reconnect with their favorite DJs.
“The generosity of our entire community, including so many great industry partners that donated products to give away, is what resulted in a large donation to two non-profits that can ensure the health and stability of our world and our industry in the months to come.”
McDaniels was referring to sponsors Pioneer DJ, Native Instruments and Denon, who gave away music products to viewers.
Greg Marshall, general manager of AFEM, addd: “A huge ‘thank you’ to all involved in delivering this epic event and to everyone who made a donation. The phenomenal response from the electronic music community has shown a glimpse of what we can achieve through collective passion for our scene to support, connect and inspire each other with acts of generosity, innovation, love and unity. 
“AFEM will ensure everyone’s generosity reaches those members in most need of urgent financial help and the World Health Organization (WHO) global efforts to prevent, detect, and respond to the COVID-19 pandemic.”
All sets can be reviewed on Beatport’s YouTube channel.