Twitch and Red Light’s Hit Command Team For Friday EDM Livestream
Courtesy of Hit Command – Dance Music Gives Back
Red Light Management gaming subsidiary Hit Command announced it will host a 12-hour virtual dance music festival in conjunction with Twitch this Friday.
Streaming platform Twitch and Red Light Management gaming subsidiary Hit Command announced “Dance Music Gives Back,” a streaming dance music festival featuring major artists including Krewella, Boogie T, Borgore, Pluko, Wuki, Ookay, GG Magree, DUCKY, Kristian Nairn, Whipped Cream and several others, on Tuesday.
The event, which will air from 5 p.m. ET on April 3 to 5 a.m. ET on April 4, is another high-profile music event from Twitch, which has become a hub for concerts in recent weeks as the coronavirus crisis has largely put a hold on physical gigs.
Proceeds from the event will benefit the MusiCares COVID-19 Relief Fund, which seeks to benefit artists who have struggled financially in the wake of the coronavirus crisis. In addition to “Dance Music Gives Back,” Hit Command also launched the #GiveBackChallenge on Tuesday, another initiative that will benefit the MusiCares fund.
Partners for “Dance Music Gives Back” include the energy drink G FUEL, which give away a year’s supply of its product during the stream, and gaming company HyperX, which will give away equipment including gaming headsets, headphones and microphones.
Red Light launched Hit Command in January to help bridge gaming, brands and music.
“This is a brand new audience for musicians and talent to reach new fans on a global level,” Hit Command CEO William Morris told Pollstar when discussing the intersection of gaming and music upon Hit Command’s announcement.
For more about “Dance Music Gives Back,” visit Hit Command’s Twitch channel or the event’s Facebook page.