Rave Family’s ‘Electric Blockaloo’ Minecraft Festival To Feature 300+ Electronic Artists, Diplo, A-Trak, TOKiMONSTA
– Electric Blockaloo
Rave Family is producing the first “Electric Blockaloo” in-game Minecraft virtual dance music festival, with real electronic music star power and featuring blocked replicas of Red Rocks, The Gorge, a Dirtybird Campout and more June 25-28.
More than 300 artists will play the popular building-block game that has become a staple for all ages and even has an educational version widely used by school districts. The initial lineup includes stage hosts such as Diplo’s Higher Ground, A-Trak’s Fool’s Gold, Claude VonStroke’s DIRTYBIRD Records, along with label collectives including Desert Hearts as well as TOKiMONSTA and The Lost Resort.
All of Minecraft’s 112 million active monthly users can sign up to attend, while non-Minecraft users can view the festival on the club website via artist livestreams. The festival is 18+ admission, however.
In order to attend, fans have to get on an artist’s guest list, from which they will purchase a ticket. There’s a 60/40 revenue share model that allows artists to monetize their own ticket sales for the event. With the innovative approach, Rave Family and Electric Blockaloo hope to help pave the way for how the music industry can earn revenue while the live sector remains mostly shuttered.
“Everyone asked us, ‘What’s the new normal?’” Rave Family founder Jackie McGuire says in a statement, “and that normal is one without large festivals for the foreseeable future. Electric Blockaloo is a place where artists and fans can come together, create shared musical experiences, and reconnect with each other in an immersive way. It’s also much more environmentally friendly than traditional festivals, and a portion of each ticket will help support Bye Bye Plastic, an amazing organization that aims to eliminate single-use plastic from music festivals by 2025.”
McGuire is CEO of the first all-female team to win the TechCrunch Hackathon, in 2018.
This won’t be the first Minecraft festival post-COVID-19, as the Block By Block West event took place May 16, with artists including Fever 333, Knocked Loose, Idles, Pussy Riot, Hunny, Sir Sly and others. That event was produced by Courier Club and Digital Ocean.
Electric Blockaloo Stage Hosts in Alphabetical Order:
A-Trak Presents: Fool’s Gold
All Day I Dream
Anna Agency: 25 Years of Legacy
Bedouin Presents: Saga
Bingo Players Presents: Hysteria
Boogie T’s Drama Club
Borgore Presents: Buygore
Breakbeat Science Old Skool Jungle
Claptone the Masquerade
Colorize Presents: colorscapes
Cut Snake & Mates
Diplo Presents: Higher Ground
Dirtybird Bass Lodge & Birdhouse
Getter Presents: Shred Collective
GRiZ is planning something super awesome
Gryffin Presents: Elevate
Jamie Jones Presents: Paradise
Jauz Presents: BITE THIS!
Justin Martin x Christian Martin x Ardalan Present: What To Do x Trippy Ass Technologies x Ardy Pardy
La Fleur Presents: Power Plant
Lane 8 Presents: This Never Happened
Lee Foss Presents: Repopulate Mars
Lost Resort Presents: TOKiMONSTA’s Young Art Sound
LP Giobbi Presents: Femme House
Mammoth Music Group
Nicole Moudaber Presents: In The Mood
Noizu Presents: techne
Nora En Pure Presents: Purified
Pixel Terror Presents: Arcadia
Sacha Robotti Presents: slothacid
Snakehips Present: Fly High
Soul Clap Presents:House of E-Funk
Space Jesus Presents: Moon Dot
Thumpasaurus Space Barn
Tritonal Presents: Enhanced
Uniiqu3 Presents: PBNJ
Walker & Royce Present: Rules Don’t Apply
WHETHAN PRESENTS: FANTASYCRAFT