Live Nation Urban Teams With LiveXLive For ‘Lift Every Voice: A Juneteenth Special’
– Lift Every Voice
A Juneteenth Special
Live Nation Urban and LiveXLive have joined forces with racial justice organization Color of Change for a 90-minute special called “Lift Every Voice: A Juneteenth Special,” which will air June 19 commemorating African American freedom with performances. discussions and more.
The event will be hosted by Charlamagne Tha God ,with performers including including Justine Skye, Jonathan McReynolds, Mick Jenkins, Joy Oladokun, Common featuring Robert Glasper and Karriem Riggins, Fantastic Negrito and discussions with Trae Tha Truth, Vic Mensa, Lion Babe, TI, Mereba, Leon Bridges and more.
Start time is 5 P.M. PT/8 P.M. ET streaming across LiveXLive digital platforms, which will be available at http://livexlive.com/juneteenth.
“Juneteenth is the ultimate celebration of Black history and heritage,” says Brandon Pankey, VP of Live Nation Urba. “ Live Nation Urban is proud to partner with LiveXLive and Color of Change to bring light to a day that has been revered by African Americans for generations. Its cultural relevance and significance globally cannot be understated.”
Streaming platform LiveXLive has become a big player in the space, hosting events including the “Live From Out There” series put on by 11E1even Group with artists including Pigeons Playing Ping Pong, Goose, Twiddle and Sunsquabi, as well as festivals including Summer Camp Music Festival.
The company, which has a history streaming festivals such as Bonnaroo and EDC Las Vegas with a subscription service offers both audio and video, made noise in February in acquiring Spring Awakening promoter React Presents.
“We’re proud to partner with Live Nation Urban, Color of Change and these amazing artists for a Juneteenth celebration and discussion of black music and culture,” said Robert Ellin, Chairman and CEO of LiveXLive. “Now more than ever we must uplift, elevate and celebrate black voices and unify through the power of music and art.”
Live Nation Urban produces various events and content platforms including the Roots Picnic, which just yesterday announced its virtual edition for 2020 is in partnership with Michelle Obama’s When We All Vote nonprofit. The former First Lady is even a co-host of the event.
Juneteenth commemorates June 18, 1865, when general Gordon Granger read federal orders in Galveston, Texas, that all previously enslaved people in Texas were free. The holiday has been recognized as a paid day off this year at companies including Nike, Twitter, Vox Media as well as LiveXLive.