Realife Tech: LiveStyled Rebrands For U.S. Expansion
– Adam Goodyer
CEO of Realife Tech
LiveStyled announced its rebranding as Realife Tech for two reasons mainly: to scale in America, and to create the flexibility of move into other areas outside of live.
The rebranding is accompanied by a £5.7 million ($7.1 million) funding round led by Virgo Investment Group, and backed by strategic investors Superfly Ventures and Stadia Ventures.
By its own admission, Realife Tech “aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real world destinations to create a single view of the customer across their journey.”
While this kind of mobile data science usually helps promoters and venue operators understand consumer behavior and use the insights to drive incremental revenue, it also serves to create what the company has dubbed a “Post-Covid Fan Safety Hub.”
Customer data can be used to reduce queues at entry and exit, the app also allows for contactless ordering and collection of food and beverage and merchandise items, and delivers targeted safety and crowd density messaging through the venue or team’s mobile app and website.
The company works with over 60 of the world’s sports teams and entertainment destinations including The O2, London; Tottenham Hotspur; LA Galaxy; Indianapolis Motor Speedway, and Outside Lands Festival.
“Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers,” commented Adam Goodyer, founder and CEO of Realife Tech.