Auf Die Feine Tour: New Booking Agency Launched In Germany
Nina Stiller Photography – Axel Horn (left) and Axel Bosse.
Co-founders of Auf die feine Tour, a new booking agency in Germany.
Axel Horn and Axel Bosse, two childhood friends turned business partners, decided to launch a new booking agency in Germany, called Auf die feine Tour.
Hauke-Christian Dittrich/picture alliance via Getty Images – Axel Bosse performing at Hurricane Festival 2019.
Looking at his tour schedule for next year, Bosse is not counting on performing at any open-air events in summer 2021.
Bosse is a German singer and songwriter, as well as guitarist, who’s last two albums, Engtanz (2016) and Alles ist jetzt (2018) reached peak position in the German charts.
Horn used to be the bassist for German crossover band Such a Surge, which he also managed. Since 2004, he’s part of Bosse’s management team, and has been handling his bookings since 2007.
Until May, Horn also led the business of German promoter Undercover, which recently got acquired by BMG.
Bosse and Horn have known each other since their childhood, growing up in the same area around Braunschweig, Germany.
The musical careers of both men have been built around live concerts, teaching them the ins and outs of the German club, arena and festival landscape.
So, having known each other for some 35 years, and walking a joint musical path for more than 15 years, they decided to launch a booking agency in 2020. The first live dates have already been announced in the form of Bosse’s arena tour scheduled for Nov. 2021.
Frank Hoensch/Redferns – Auf die feine Tour’s first client aside from Bosse himself: German rapper Disarstar.
Performing live on stage in support of House of Pain during a concert at the Huxleys on July 4, 2017 in Berlin, Germany.
Aside from Bosse, Auf die feine Tour has signed Hamburg-based rapped Disarstar as client.
As the press release announcing the launch of Auf die feine Tour states, betting on live may seem “countercyclical” at this point in time. However, both founders wanted to make it clear that things will go on.
Bosse had just finished the third leg of his “Alles ist jetzt” tour when governments began shutting public life down in March.
Pollstar received the box office reports for all ten shows, Jan. 21-Feb. 2., half of which were completely sold out. The Jan. 28 concert at Pier 2 in Bremen, for instance, sold out 2,599 tickets, grossing $100,761.
The last concert of the tour took place at Bielefeld’s Ringlokschuppen, selling out all 2,500 tickets, generating $95,504.
Bosse had finished the second leg of “Alles ist jetzt” in summer 2019 in his hometown Braunschweig, where he sold out the Volksbank BraWo Bühne, Aug. 24, 2019. 6,000 sold tickets brought in a gross of $228,386.
“Auf die feine Tour is meant to stand for a clear philosophy in the music business, and offer a home to artists who share in it,” Horn said.
“You can be successful while remaining grounded, you can be ambitious without losing your grip on reality. You can be driven without neglecting a fair spirit of sportsmanship,” Horn continued, adding, “and you should never forget one thing, it’s about art not just some product.”
Speaking about Auf die feine Tour’s only other signing, Disarstar, Bosse said, “he reflects exactly what Auf die feine Tour is down for.”
As long as government restrictions permit, these are the dates for Bosse’s “Live 2021” tour:
03.09.2021 Dresden, Junge Garde
10.11.2021 Stuttgart, Liederhalle Beethovensaal
11.11.2021 Munich, Zenith
13.11.2021 Cologne, Palladium
16.11.2021 Offenbach, Stadthalle
17.11.2021 Erfurt, Thu¨ringenhalle
19.11.2021 Kiel, Wunderino Arena
20.11.2021 Berlin, Max-Schmeling-Halle
22.11.2021 Leipzig, Haus Auensee
24.11.2021 Bremen, Pier 2
26.11.2021 Mu¨nster, MCC Halle Mu¨nsterland
27.11.2021 Hamburg, Barclaycard Arena
28.11.2021 Hanover, Swiss Life Hall
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