Top 100 Tours: Latin Grammy Winners Among 2019’s Best On The Road

Among the highest-grossing tours of 2019, nine Latin music artists appeared on Pollstar’s Top 100 Worldwide Tours chart, including six who have won Latin Grammy Awards. One of them, Bad Bunny, who was awarded Best Urban Music Album in 2019, is a nine-time nominee this year, with the second-highest number of nominations behind J Balvin, who scored 13.

Bad Bunny ranked No. 53 on Pollstar’s worldwide tours chart in 2020 on the strength of his “X 100pre” arena trek, booked primarily in North America and promoted by live event producer Cárdenas Marketing Network (CMN). His tour launched on March 8, 2019 with a sold-out three-night hometown engagement at San Juan’s Coliseo de Puerto Rico where attendance totaled 48,080.

The “X 100pre” tour included spring and fall legs in North and South America and racked up $36.9 million from 408,160 tickets sold at 35 concerts during Pollstar’s 2019 chart year (Nov. 22, 2018-Nov. 20, 2019). In addition to headlining arena dates, Bad Bunny also went to Europe in July 2019 and appeared at a host of festivals in multiple European countries.

It was six-time Latin Grammy winner Luis Miguel, however, who ranked highest among the former Latin Grammy winners on 2019’s top tours chart. He landed three positions higher than Bad Bunny at No. 50, based on $39.5 million in sales from 42 performances of his “México Por Siempre” tour last year. It kicked off in early 2018 with a five-night stand at Mexico City’s Auditorio Nacional and continued through September 2019.

Miguel has a long history of performances at the Mexico City theater. In fact, during his recent tour’s 19-month span, he played a total of 35 shows there, grossing $28.3 million from 332,867 sold seats. Research stretching back to 1992 shows his boxoffice sales total $129 million from 2.2 million tickets at 246 concerts at Auditorio Nacional.

Marc Anthony hit the 2019 top tours chart at No. 69 based on $27.3 million earned from 262,539 tickets at 26 shows – 13 from his 2018-19 “Legacy” tour and 13 from 2019-20’s “Opus” trek. Although most of the dates were single concerts produced in the U.S. and Canada by CMN, San Juan’s Coliseo de Puerto Rico and Movistar Arena in Santiago, Chile each hosted the six-time Latin Grammy winner for two performances. The former moved 27,889 tickets on Dec. 14-15, 2018 for a $2.5 million take, while the Santiago arena logged 20,744 sold seats on Aug. 13-14, 2019 for a gross of $1.8 million.

Reggaeton star Maluma secured the No. 77 rank on the chart with 35 concerts from his “11:11” tour, amassing a sold-ticket tally of 292,940 and a $23.4 million gross. The Colombian artist won the Latin Grammy Award for Best Contemporary Pop Vocal Album with his 2018 release F.A.M.E.

Pepe Aguilar was No. 92 with $18.4 million in earnings at 29 shows booked on his “Jaripeo sin Fronteras” tour. Along with CMN-produced U.S. dates, he also performed shows in Mexican markets during the six-month run. Aguilar has won four Latin Grammys, all in the Best Ranchero Album category – the first for 2006’s Historias de Mi Tierra, the most recent for 2014’s Lastima Que Sean Ajenas.

Roberto Carlos, with four Latin Grammy wins since 2005, was ranked at No. 95 in 2019 with $17.7 million in revenue from 44 concerts at 31 venues in North and South America, including 10 in his home country of Brazil. He also played Europe last summer after a spring U.S. leg produced by Move Concerts and Loud and Live.