Rolling Loud Valentine's Day Loud Stream To Feature Lil Skies, Fetty Wap Feb. 10-11

– Loud Stream
Valentines Day

Hip-hop power players Rolling Loud have announced their third “Loud Stream” event, a Valentine’s Day affair tapped by Lil Skies and Fetty Wap, with several hours worth of live performances, artist interviews, chat interaction and commentary from Rolling Loud founders Tariq Cherif and Matt Zingler.

Hosted by DJ Scheme, JenesisGiselle and DJ Five Venoms, the event takes place on Twitch following Rolling Loud’s exclusive partnership with the streaming platform, which hosted the previous Loud Stream events that attracted millions of viewers.

Other artists included in the Feb. 10-11 event will be Yung Bleu and DDG, YK Osiris, 2KBaby, and Luh Kel, and Rubi Rose, Yung Baby Tate, Mariah The Scientist, KenTheMan, and many others.

Placing at #4 on the Pollstar Year-end Top Livestreamers chart, their first livestream boasted headlining performances from Swae Lee and Ski Mask The Slump God, and generated over 4.4 million views from over 3 million unique viewers. Offering an elaborate Halloween theme, the second livestream featured headliners Trippie Redd and Gunna and landed at #8 on the year-end chart. Rolling Loud also made waves in December with “Home For The Holidaze,” a single-day special headlined by Rick Ross, attracting over 1.8 million unique viewers.

Rolling Loud has largely kept up its momentum as one of the hottest live entertainment brands despite the pandemic, as founders Zingler and Cherif had always envisioned the company as more than just a music festival. The Twitch partnership helped, too, they said.

“I don’t think we really understood the cost of producing a live event like that, since we had never really done it,” Zingler told Pollstar after the first Loud Stream. “After the show, being able to sit with Twitch and understand how we can make it better and what tools we need, and the budgeting – being able to actually create a budget for a show instead of an overall number, it is very helpful. They’re very supportive of us, to increase the experience and increase our weekly show experiences. Being able to have programming five days a week, it’s almost like we have our own television show now, where you can tune in for an hour a day and kind of enjoy music-oriented topics and that kind of stuff.”

Rolling Loud/@itchyeyephotos – Loud Stream
Rolling Loud founders Matt Zingler & Tariq Cherif

Cherif said it was important to keep up the exclusivity and immediacy of a true live event, something many “livestreams” choose not to attempt.

“The last thing we wanted to do was put together a not-real-live event,” Cherif said. “A lot of other festivals have been re-streaming and doing all that, putting out fliers with a million artists on it but it’s all past performances and only a few new ones. Want to find Travis Scott’s 2017 Rolling Loud Miami set? It’s probably on YouTube, we’re not going to force you to watch it on Twitch. It’s real live content, the artist is getting paid, and you’re watching it for free – what more can you ask for? You’re supporting your favorite artists, supporting what I hope is your favorite festival. If not, we hope to earn that spot in your heart.”