Agent Geoff Sawyer Joins UTA Games Division

Geoff Sawyer
 – Geoff Sawyer
UTA

Geoff Sawyer has joined UTA as an agent in the Video Games division, where in his newly created role he will primarily focus on collaborations between UTA’s music clients and the gaming industry.

Sawyer will be based in Los Angeles and will report to Ophir Lupu, UTA partner and head of Video Games.
Sawyer most recently served as Red Bull’s Director of Global Music Services, where he oversaw the team responsible for music solutions for the company. 
Sawyer also produced thousands of original songs for the “Sounds of Red Bull” catalog and acted as the Creative Director of the Red Bull Audio Library, which contains licensed catalogs from artists, record labels and production music libraries from all over the world.
“Geoff has an unparalleled reputation for facilitating successful connections between recording artists, brands and media networks,” Lupu says in a statement. “As gaming continues to cement itself as a critical component of pop culture, we believe that the number of meaningful collaborations for musicians will continue to increase and Geoff’s expertise will be invaluable in finding these new opportunities for our clients. We are thrilled to welcome him to UTA.”
 “The line separating gaming and the entertainment industry is disappearing completely,” Sawyer adds.  “And the symbiotic relationship between games and music stands to deepen greatly as technology advances and audiences converge. I am elated to join the legendary team at UTA and to serve our incredible music clients with opportunities previously unconceived.”
 Prior to Red Bull, Sawyer was the director of licensing and creative partnerships at Beyond Marketing Group, where he negotiated and managed brand partnerships between Toyota and artists such as Slayer, Steve Aoki, Joey Bada$$, and many others.  
UTA has been active in the video games space, including negotiating Marshmello’s performance within Fortnite, the game’s first-ever live in-game concert. UTA company later partnered rising client Dominic Fike with Fortnite for the first edition of their “Spotlight” Party Royale in-game concert series. 
Most recently, UTA secured Post Malone as an owner of leading esports organization Team Envy as well as negotiating for him to headline Pokémon’s 25th anniversary virtual concert celebration on Feb. 27, which notably included a cover of Hootie & The Blowfish’s “Only Wanna Be With You.”