Lyte Names Wendi Sturgis President, Krystle Jackson Chief Of Staff

– Wendi Sturgis

Ticketing and reservations platform Lyte continues its expansion and announcements with updates to its executive team including Wendi Sturgis promoted from chief revenue officer to president and Krystle Jackson joining as chief of staff to CEO Ant Taylor.

As president, Sturgis will scale all business operations, responsible for hiring and expanding Lyte’s team, building up all operations, and driving marketing strategy for the company. Sturgis joined the Lyte team from data management company Yext Europe, where she was CEO.

Jackson will level up the executive team by amplifying communication and alignment, connecting the dots between contrasting parts of the organization, according to the announcement. Jackson joined Lyte in 2020.

“Wendi is a high impact player and a force multiplier for our business,” said Ant Taylor, CEO of Lyte. “We have hit a stage in our evolution where our company is our product and Wendi’s track record of making things scale significantly increases our chances of a great outcome.” Taylor continued, “Additionally, we have crossed a threshold where we can envision strategic investments and acquisitions and there is no better thought leader and deal maker to lead those initiatives than Lawrence. Lastly, in navigating COVID, completing a major financing, and building this world class leadership team, Krystle emerged as a natural leader, ready to take on more. Her EQ is off the charts; she is the glue. Nothing inspires me more than homegrown talent, and Krystle is a shining example of how Lyte is a place you can join and watch your career accelerate.”

– Krystle Jackson

These promotions follow Lyte’s recent developments which include partnering with Las Vegas’ Life Is Beautiful music festival for single-day ticket reservations, its first booking agency partnership with Mint Talent Group and an additional $5 million in Series B funding (bringing the total to $38 million).

Lyte’s platform and tools allow fans, artists and venues added flexibility in making reservations, refunds and resale, with the company’s mission to “fill every seat with real tickets at fair prices.”