UTA Signs West Virginia Rapper 7ru7h, ‘Taking Him To The Next Level’

7ru7h
 – 7ru7h

UTA has signed 7ru7h, a West Virginia-born rapper who has accumulated 600,000 monthly listeners and 45 million total streams. 

“UTA is thrilled to be working with 7ru7h,” says UTA’s Steve Gordon and Daniel McCartney in a statement. “As we continue to focus on developing and breaking artists at the intersection of rock, hip-hop and alt, 7ru7h is truly the perfect fit.  We are excited to get to work and look forward to taking him to the next level.”
7ru7h, pronounced “Truth,” in just over two years has racked up 24.5K Spotify followers, 16K YouTube subscribers, and 4.8 Million YouTube channel views. His sound bas been likened to artists such as The Kid LAROI, Juice WRLD, Clever and 24kGoldn. His song, “SAVE ME,” released in April of last year has since grown to over 10 million Spotify streams as well, adding another 1,000,000+ streamed song to his arsenal. 
“I’m beyond stoked to be joining the United Talent Agency family!” 7ru7h says in a quote to Pollstar. “To join UTA is a massive moment for my career & I’m so blessed to be working with Steve and Dan. We will be working extremely hard to take this even further because I owe it to all of my incredible fans. I can’t thank UTA enough for this opportunity. All I can say is I’m ready to work!”
The Huntington, W.Va., native left home for Cincinnati to escape one of the most opioid-struck regions in the U.S., shortly after which he started taking his rap career seriously. In 2019 he released his debut project Oblivion which saw his “WITHOUT YOU” single garner more than 9.7 million Spotify streams. 
7ru7h is managed by Inertia Artist Management, which recently announced its client SpaceMan Zack was also being represented by UTA.
“I will never forget the excitement I felt hearing 7ru7h’s music for the first time.,” Inertia’s Cameron Almasi tells Pollstar. “I stopped everything I was doing and inquired about management within minutes. I’m thankful that Steve and Dan also show that level of excitement and vision to take things a few steps further! I am beyond excited to see what we achieve together at UTA.”