Mandolin Inks Exclusive Livestream Festival Deal
Mandolin has become the exclusive livestream partner for Telluride Bluegrass Festival, Rockygrass Festival, Rock MTN Folks Festival and Lil Wayne’s UPROAR at the Torch festival, all of which will stage with in-person attendance this summer.
The bluegrass festivals are done in a deal with Planet Bluegrass events. The deal with Lil Wayne’s festival is because of Mandolin’s partnership with the cannabis brand GKUA.
Telluride is staging June 11-13 and June 17-20, Rockygrass is from July 23-25, and Rock MTN Folks is from Aug. 6-8. UPROAR at the Torch is Aug. 13.
“As in person events start to come back, we are here to complement the experience, bringing previously untapped audience groups as well as new revenue streams,” Mandolin CMO Meghann York said in a statement.
One of Mandolin’s most recent events was the Tibet House U.S. Benefit Concert with Philip Glass, Phoebe Bridgers, Eddie Vedder and more.
Mandolin also recently announced an exclusive partnership with Ground Control Touring. The platform’s CEO and CO-Founder Mary Kay Huse was named to Pollstar’s Women Of Live list for 2021.