Getting To Know Your Pollstar Live! Panelists: Leca Guimarães, C3 Presents

Even under normal circumstances, international touring is a complex and multifaceted undertaking requiring vision, fortitude and flexibility. These are not normal circumstances, as markets recover financially and in terms of the pandemic at different rates and levels. Still, artists have continued to build international fan bases over the past year, and perhaps have even broken new markets via streaming and album releases since they last were able to tour globally. A group of plugged-in players in the international live game will weigh in on where the opportunities lie and how to plot an global game plan over the next few

As C3 Presents International Director, Leca Guimarães handles all aspects of Lollapalooza internationally (with the exception of talent booking), while working with local promoters to maintain the Lollapalooza brand standards across the globe.? Lollapalooza started its international expansion in Chile in 2011, then expanded to Brazil in 2012, Argentina in 2014, Germany in 2015,?France in 2017?and Sweden in 2019?with additional locations to be added soon.? 

Leca joined the C3 Presents family in 2012 after working as Project Director at Geo Eventos, the first and former Lollapalooza Brazil promoter, and is now a Brazilian living in Austin since 2014.

This year’s Pollstar Live! conference will revive live as the concert business is gearing up and the return to normalcy appears well under way. With some of the best talent and minds in the business gathering once more in Los Angeles June 15-17, you won’t want to miss the networking opportunities, insightful discussion and, of course, the Pollstar Awards honoring the best from the live entertainment world. 

Pollstar Live! kicks off with Production Live!, the one-day companion conference that features insightful panels and discussions from industry professionals on all topics related to staging live events including lighting, video, staging and stage management, sound technique, concert production, video, regulations, security and more.

Click here for the Production Live! schedule and here for the Pollstar Live! schedule. 

Helena “Leca” Guimarães: I believe it’s about to happen with the exciting year we have left in front of us, but up until now it was my first Lolla Brasil with Foo Fighters in 2012 in Sao Paulo. It was their return to the country after 12 years and it was my first big festival, first year of the festival and we had 76 thousand people. To think that my job helped 76 thousand people have one of their best moment of their lives makes me really proud. I’m grateful because my job allows me to fell that many times, over and over… around the world. 

Because the “world” has no barriers when it comes to music and we all should learn about the global aspect of it. With the Digital/streaming world giving access to everyone, anywhere – even if you work is regional, we should learn what is going on “out there”. 

How Lolla went global and become one of the biggest festival in the world in 7 different countries, and how we remain resilient and ready for the future after the pandemic.

Which countries we are looking at for the next editions of Lollapalooza globally. 

When can we actually tour globally as we used to, and if we believe bands will take a different look at underdeveloped countries. 

I’m not thinking too much about that.  I’m too excited to go back after this pause, and spending time working on where can we do better, where can we improve the business and the fan experience.  The bands want to play and tour, and it’s clear the fans are ready to go!