Magnitude Live: New Promoter Launches In England’s Northeast

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Daniel Burnett (left) and Kieran Stewart.Daniel Burnett (left) and Kieran Stewart.

Newcastle, England based Ingenious Events Group announced the formation of a new live music promotions division, Magnitude Live.

Magnitude Live will be overseen by Kieran Stewart, formerly of SSD Concerts & Festivals, where he worked across the company’s portfolio of festivals, events and venues for over three years, including Riverside (600 capacity), Think Tank (350 capacity) Hit The North (5,000 capacity), This Is Tomorrow (15,000 capacity) and the socially distanced concert series at Virgin
Money Unity Arena (2,500 capacity).
Magnitude Live will operate out of Ingenious Events’ newly acquired creative hub in Newcastle’s Tyne Tunnel Trading Estate, which offers “a unique space for artists to utilise for live sessions, video shoots and interviews,” according to the announcement.
The company will focus on new, independent artists, to offer the opportunities and deliver a diverse program of live music entertainment across the country.
Speaking of the launch Stewart said, “I’m excited for this new opportunity and taking the reins driving forward this new division which I believe will be an excellent addition to both the north-east, and national, music scenes. This is a fresh start and the possibilities are endless.
“We’re looking forward to getting back into venues with some amazing talent as we begin to return to live!”
Ingenious Events Group director, Daniel Burnett, commented, “This is an extremely exciting move for the company and with Kieran’s invaluable expertise within the industry. I really feel we have the key to bringing a plethora of fantastic live events nationwide.
“After over a year of isolation we are ready to hit the ground running bringing gig goers and fans up and down the country exactly what they have been waiting for!”
Magnitude Live already made a few program announcements, with upcoming shows including SIGMA (DJ Set), James Hype, Karen Harding, Shane Codd and HARLEE, as well as shows by emerging artists Make Friends, Gallus, KOOLKID, Polar States and The Elephant Trees.
Ingenious Events Group also announced an exclusive ticketing partnership with See Tickets across all divisions.