Live Nation To Exclusively Book Inglewood’s Hollywood Park Concert Venue

Hollywood Park Interior
Courtesy Hollywood Park
– Hollywood Park Interior
a rendering of the theater’s interior.

Live Nation has made an exclusive, multi-year booking agreement at the new, 6,000-seat performance venue at Hollywood Park, the 300-acre sports and entertainment development in Inglewood, Calif., that includes SoFi Stadium and being developed by Los Angeles Rams owner Stanley Kroenke. 

“The Performance Venue at Hollywood Park is a sophisticated, intimate venue that will host a wide range of world-class events, including celebrated musicians, immersive entertainment, and close-knit community gatherings,” Christy Castillo Butcher, SoFi Stadium and Hollywood Park’s senior vice president, Programming and Booking, said in the announcement. “Hollywood Park is a true sports and entertainment destination, and our partnership with Live Nation will help us further our goal to deliver extraordinary entertainment to Angelenos and visitors across the globe.”
The theater, which is to completed in summer 2021, will host a variety of live entertainment from concerts to comedy, award shows, eSports competitions, community events, conferences, and more. Live Nation will be the exclusive long-term promoter for the theater.

Hollywood Park
Courtesy Hollywood Park
– Hollywood Park
a rendering of the theater exterior.
“We couldn’t be more thrilled to be the exclusive promoters of this incredibly dynamic venue coming alive in Los Angeles,” said Rich Best, Live Nation’s Regional Head of Talent for California. “Alongside Hollywood Park, we plan to make this a must-visit live entertainment venue and we can’t wait to unveil what is in store for this unique space.”
The Performance Venue is a 227,000 square foot, three-story indoor venue situated under the same roof canopy as SoFi Stadium and American Airlines Plaza, equipped with its own three-bay loading dock, meaning it can operate independently or in conjunction with the stadium and plaza . The theater is set up for three different crowd capacities — 3,400, 4,400 or full capacity at 6,000. 
The live entertainment and sports scene in the city just Southwest of Los Angeles remains crowded. The Hollywood Park development, which includes the 70,000-seat home of the both the NFL’s Rams and Chargers and the soon-to-be-active seated, indoor multipurpose theater, is not even a mile from the famous Forum arena, one of the most active concert venues in the U.S.  and until recently operated by Madison Square Garden Entertainment. 
With Los Angeles Clippers owner Steve Ballmer’s intent to construct a new arena for the NBA team just south of the Hollywood Park development, the project faced legal action from the MSG side seeking to prevent construction, to which Ballmer countersued alleging anticompetitive practices.  Ultimately, Ballmer purchased the Forum for a reported $400 million, ending the lawsuit.  Construction on the new basketball arena is expected to begin this summer. 
Meanwhile, the Lakers recently made a 20-year extension to continue playing at their longtime home court at Staples Center in downtown Los Angeles. 
Recently announced Live Nation events at the Performance Venue at Hollywood Park include:
September 4, 2021 – Caifanes
September 11, 2021 – Los Angeles Azules *SOLD OUT*
September 23, 2021 – Black Pumas
September 24, 2021 – Los Angeles Azules
September 25, 2021 – Devo (one of only two headlining shows this year)
October 6, 2021 – Trippie Redd
October 29, 2021 – Alejandro Sanz
December 3, 2021 – Christian Nodal
March 9, 2022 – Marina and the Diamonds
March 12, 2022 – Louis Tomlinson *SOLD OUT*
March 13, 2022 – Louis Tomlinson *SOLD OUT*