Denise Gonzales Named Booking Director At SoCal’s Toyota Arena

Denise Gonzales
– Denise Gonzales

Denise Gonzales has been named to fill the new position of Director of Booking for the 12,000-capacity Toyota Arena in Ontario, Calif., SMG Worldwide announced today (June 21). 

Gonzales makes the move from ArenaNetwork, where she was Director of Booking and Entertainment and, prior to that, spent eight years at Live Nation where she began her career as a booking intern.
“We are pleased to welcome Denise to Ontario and look forward to her expertise in managing our entertainment calendar.” said Michael Krouse, Regional Vice President of SMG Worldwide. “Her vast experience and contacts in the entertainment industry, in addition to her knowledge of our region in Southern California will ensure we will continue and exceed our guest’s expectations for a full calendar of concerts, family shows, and sporting competitions.” 
During her time at Live Nation, Gonzales was booking assistant for House of Blues West Hollywood and Anaheim, and Tour Project Manager shortly thereafter. She managed bookings of a variety of events in a multitude of music genres including rock, pop, hip-hop, metal, punk rock, emo, Latin, country, and J-Rock as well as non-traditional, non-musical events. 
She went to ArenaNetwork In 2017, where she drove more content to members arenas across the country.