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Rolling Loud WWE Partnership To Bring ‘Friday Night SmackDown’ To Miami Event
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Influential multi-city hip-hop festival Rolling Loud and WWE have announced a partnership that brings “Friday Night SmackDown” to the festival’s flagship Miami event July 23, the first collaboration between the wrestling franchise with a major music festival.
WWE stars will compete in matches live from Rolling Loud Miami, gracing the same stage as headliners Travis Scott, Post malone and A$AP Rocky. The July 23 edition of “Friday Night SmackDown” on FOX will feature a split-site broadcast with multiple matches at Rolling Loud Miami, and the remainder of the evening held at Rocket Mortgage Fieldhouse in Cleveland.
“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular,” Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development, said in a statement. “We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX.”
Rolling Loud co-founder and co-CEO Tariq Cherif adds, “I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE. The idea of weaving our two storylines into one world, one must see event, is electrifying.”
“And I quote! If ya smell…what the WWE and Rolling Loud…is…cookin’! Give me a hell yeah!,” adds Rolling Loud Co-Founder/Co-CEO, Matt Zingler.
With 130 of the hottest hip-hop artists out there to Hard Rock Stadium in Miami Gardens, Fla., July 23-25, the sold-out Rolling Loud Miami 2021 is being touted as a triumphant return for live rap music. The multi-city event is back in a big way this year, with Oct. 28-30 being Rolling Loud New York topped by Travis Scott, J. Cole and 50 Cent at Citi Field in Queens and Rolling Loud California taking place Dec. 10-12 with by J. Cole, Kid Cudi, and Future at NOS Events Center in San Bernardino, Calif.
Rolling Loud has recently and prominently entered the touring space as well, with the newly named “Rolling Loud Presents” in conjunction with Live Nation announcing full coast-to-coast tours with Rod Wave , Trippie Redd, Lil Baby & Lil Durk and Jack Harlow — all announced just since mid-June.