Goldenvoice Adds Marcus ‘Don Dada’ Johnson As Talent Buyer

– Marcus “Don Dada” Johnson
Goldenvoice announced the addition of Marcus “Don Dada” Johnson as talent buyer.

Los Angeles-based promoter Goldenvoice announced the addition of Marcus “Don Dada” Johnson as talent buyer on Wednesday.

An Oakland native, Johnson has operated for nearly two decades as an independent promoter and marketer for Southern California events, including collaborating with Goldenvoice to ticket many of the company’s shows and festivals since 2009. Artists Johnson has worked with include Post Malone, YG, Saweetie, Ari Lennox, Bryson Tiller and the late Nipsey Hussle.

In his new role, he’ll handle talent buying for Goldenvoice festivals and clubs, including Los Angeles’ The Novo.

“Marcus brings a level of musical taste and knowledge that fits perfectly with what we do here at Goldenvoice,” said Goldenvoice president and CEO Paul Tollett in a statement. “He’s basically been part of the family, so I’m very excited we are making it official.”

“I’m really excited to bring my skillset and expertise to such a forward-thinking company as Goldenvoice,” Johnson said. “Hip-hop and R&B play such an important part in moving the needle on popular culture, and the same can be said for Goldenvoice… the team always has a finger on the pulse. And after spending the last twelve years working closely with everyone here, this feels like a natural progression. I can’t wait to see what we all do together.”

Beyond his work as a promoter, Johnson co-hosts the “I Survived Twenty Twenty” podcast with Rhea Roberts, Goldenvoice vice president of ticketing.

Last month, Goldenvoice’s premier festival, Coachella, won Music Festival of the Decade at the Pollstar Awards. Days earlier, the festival announced its 2022 return – April 15-17 and April 22-24 – and it unveiled a ticketing partnership with Festicket on June 22.

Before then, however, the promoter will stage Day N Vegas, a three-day Las Vegas festival headlined by Kendrick Lamar, Travis Scott, and Tyler, the Creator.