CTS Eventim Launches In Asia, Partners With Jason Miller

Jason Miller.
Courtesy of CTS Eventim
– Jason Miller.
Head of Eventim Live Asia.

CTS Eventim today announced the launch of Eventim Live Asia, headquartered in Singapore and led by Jason Miller.

For CTS Eventim CEO Klaus-Peter Schulenberg, the move into the Asian market represents “another major step that will enable us to offer tours and ticketing around the world,” he said in a statement.
Thanks to a sound business philosophy – which Schulenberg explained in his recent interview with Pollstar – CTS Eventim was able to continue its international expansion all through the coronavirus crisis.
Following Eventim’s arrival in the U.S. via a joint venture with promoter legend Michael Cohl, the promoter network is now launching Eventim Live Asia.
The new company is run by CEO Jason Miller, who previously led touring activity for Live Nation Entertainment’s Asia and Middle East offices. Headquartered in Singapore, Eventim Live Asia will focus on the rapidly growing live entertainment markets in China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, the Philippines, Thailand, Vietnam and Malaysia.
The new business expands CTS Eventim’s promoter network Eventim Live, which includes another 36 promoters in 15 countries. When Pollstar consolidated all 2020 box office reports from promoters under the Eventim Live banner for the first time this year, it catapulted Eventim Live to the top spot in Europe and the runner-up slot worldwide. 2020, of course, was a year forever marked with a giant asterisk.
Eventim Live Asia.
– Eventim Live Asia.

The launch of Eventim Live Asia marks marks “another key milestone in achieving our strategic objective of offering tours and ticketing around the world,” according to Schulenberg, who added, “This is a further sign that, as announced, CTS Eventim will emerge from the coronavirus crisis with renewed strength.”

Heading the Asian office is Jason Miller, who “has worked with the world’s biggest artists and most powerful brands,” according to the announcement.
By CTS Eventim’s own admission, Miller produced “80 percent of the last decade’s highest-grossing Asian tours for western artists, including Bruno Mars, Coldplay, Madonna, Maroon 5, U2, and countless others,” during his time at Live Nation. 
Prior to Live Nation, Miller worked at Creative Artists Agency (CAA), where he worked with high-profile clients including Beyoncé, Jimmy Fallon, Kanye West, Stevie Wonder, and many more. 
Miller received a duel MBA from UCLA and the National University of Singapore.
CTS Eventim CEO Klaus-Peter Schulenberg on the cover of Pollstar
– CTS Eventim CEO Klaus-Peter Schulenberg on the cover of Pollstar
March 1, 2021.

Commenting on his new role, Miller said, “The pandemic has created unprecedented global demand for live music and shared experience. With Asia representing over half of the world’s population and its fastest-growing middle class, there is no better time or place to be launching an event promotion company. Eventim Live’s tremendous resources, vision, experience, and respect across the live event industry make it the perfect joint

venture partner.”
Eventim Live managing director, Dr. Frithjof Pils, said, “We’re delighted to welcome Jason Miller to the team. He has extensive experience in our industry in Asia at the highest level and has an excellent network of contacts. He will enable Eventim Live Asia to bring amazing concerts by leading international artists to fans in this major world region. We also want to intensify our work with local artists going forward.”
The launch of Eventim Live Asia expands CTS Eventim’s reach, the countries it operates in, significantly. The same holds true for last year’s big announcement, the joint venture formed by Schulenberg and Cohl.
The news got somewhat drowned out by the pandemic, but in a recent interview with German daily FAZ, Schulenberg confirmed that they were finally able to announce the first tour: Genesis in the line-up with Phil Collins, Tony Banks and Mike Rutherford, which sold 300,000 tickets within hours, according to Schulenberg.