UK PR Agency Jukebox Launches Stateside With Seer Assets

The stateside launch was first planned 18 months ago but has been on hold due to the pandemic. “With the end now in sight, it is time for the expanded team to get to work and start shouting loud about the best the US music and event scene has to offer,” the company stated in a press release.

Seer has been working in the music industry for more than 20 years. Its clients include Electric Zoo Festival, elrow and Made Event. The company was founded by Michael Julian, whose contact book and expertise in the North American electronic music scene will inform the PR and media campaigns of Jukebox USA. 

Jukebox has been active in North America over the past five years, working across multiple clients including Electric Zoo, Rakastella, elrow USA, Groove Cruise, Halcyon, Escapades, Made Event, Heart Festival Miami, Epic Pool Parties, Diskolab and more. 

Clients also include events in South and Central America, such as SXM Festival, Sonorous Tulum, Meet! Festival, Envision and Ocaso Festival. 

The company has a New York office, which was supposed to soft launch a month before the world went into lockdown. It’s the reason Jukebox CEO Alex Jukes refers to the Seer JV as a “re-launch” of the New York office, “especially in partnership with my mentor, Michael Julian, who has been there for me since I started Jukebox over 10 years ago. He has always given me the right advice and guidance in this industry and I am super excited to be coming to America just as the world is starting to open up and everyone can start to celebrate life again. We have huge plans and can’t wait to get started.”

Joey Sutera, senior executive of Seer Assets, added, “Having worked with multiple PR agencies as a client, we have a first-hand understanding of the needs that event organizers and artists have in this space. We are excited to join forces with one of the most respected international PR firms from across the pond to deliver real value to our North American clients.”