H.E.R. Announces October ‘Back Of My Mind Tour’

The multi-talented R&B singer/songwriter, who plays guitar and piano, is touring in support of her debut studio album, Back Of My Mind, released in June on RCA. The LP features guest appearances from Ty Dolla Sign, Lil Baby, Thundercat and more. 

A review from Exclaim declares “Ephemeral R&B vibes are the glue that makes the album flow seemingly, but H.E.R. displays tremendous comfort in adapting her signature sounds to the needs of her guests. … On Back of My Mind, H.E.R. is in total control of her sound, with masterful command of her artistic direction.” 

H.E.R. started the year by picking up a Grammy Award for Song of the Year for “I Can’t Breathe” and an Academy Award for Best Original Song for “Fight for You” from the film Judas and the Black Messiah. 

Ahead of the fall tour H.E.R. will host the return of her very own Lights On Festival in her hometown of Concord, Calif. Curated by H.E.R., the Sept. 18-19 event at the Concord Pavilion features performances from Erykah Badu, Bryson Tiller, Ari Lennox, Ty Dolla $ign, Keyshia Cole, Masego, Lucky Daye and more. 

Pollstar previously spoke to H.E.R. co-manager, Jeanine McLean-Williams, partner at MBK Entertainment about the inaugural Lights On Festival in 2019, which brought 12,694 attendees to a sold-out Concord Pavilion and grossed $925,813. Mc-Lean-Williams explained that the event was co-produced with Live Nation Urban but “100% owned by H.E.R. She took the full financial risk.”

After the June sellout of the 2021 Bay Area festival, H.E.R. announced at East Coast edition at Barclays Center Oct. 21-22 with a lineup including 6LACK, Maxwell, Bryson Tiller, Ari Lennox and more. 

The “Back Of My Mind Tour” begins with an Oct. 9 apperance in Atlanta at ONE Musicfest, followed by an Oct. 10 headline show at Firstbank Amphitheater in Franklin, Tenn. 

Presales are ongoing and tickets go on sale to the general public Friday, Aug. 27 at 10 a.m. local time. Check out the routing below. 

Oct. 9: Atlanta, Ga., Centennial Olympic Park (ONE Musicfest)

Oct. 10: Franklin, Tenn., Firstbank Amphitheater 

Oct. 13: Dallas, Texas, Texas Trust Cu Theatre 

Oct. 14: Sugar Land, Texas, Smart Financial Centre At Sugar Land

Oct. 19: Boston, Mass., Agganis Arena 

Oct. 21: Brooklyn, N.Y., Barclays Center (Lights On Festival) 

Oct. 22: Brooklyn, N.Y., Barclays Center (Lights On Festival) 

Oct. 23: Philadelphia, Pa., The Met 

Oct. 25: Washington, D.C., The Anthem 

Oct. 27: Chicago, Ill., Aragon Ballroom

Oct. 28: Detroit, Mich., Fox Theatre 

H.E.R.’s schedule also includes a set at #GlobalCitizenLIVE. The Sept. 25 festival features some of the biggest artists in music, with performances on six continents. The event is timed to the UN General Assembly in September and is part of Global Citizen’s Recovery Plan for the World, which “focuses on COVID-19, ending the hunger crisis, resuming learning for all, protecting the planet and advancing equity for all.” H.E.R. is performing at the Champ De Mars in Paris along with Ed Sheeran, Doja Cat, DJ Snake, Black Eyed Peas, Christine and The Queens and special guest Angélique Kidjo. 

Box office reports submitted to Pollstar for H.E.R. include a May 11, 2019, show with Erykah Badu at Barclays Center taht sold 13,696 tickets and grossed 1,177,053.

H.E.R. previously graced the cover of Pollstar in 2017 as part of a feature on the urban live explosion.