UK Approves Purchase Of StubHub International, Paving The Way For U.S. Viagogo Merger

viagogo has acquired StubHub from eBay
 – viagogo has acquired StubHub from eBay
Selling point: $4.05 billion.

The UK’s Competition and Markets Authority (CMA) has approved the purchase of StubHub’s international business by e-commerce investment firm Digital Fuel LLC, Sept. 8. This brings the CMA’s merger investigation to a close, and paves the way for the viagogo/StubHub merger in North America.

When the CMA first raised concerns about the merger of viagogo and StubHub, selling the latter’s business outside North America was suggested as a remedy.
A purchaser for those international assets has been found in venture capital firm Digital Fuel LLC, which the CMA has now approved. It states in its case close summary: “On April 9, 2021, the CMA accepted final undertakings from viagogo to sell the StubHub International Business to a purchaser approved by the CMA. The purchase of the StubHub International Business by Digital Fuel Capital LLC was approved by the CMA and completed on September 3, 2021. This brings the merger investigation to a close.”
Cris Miller
 – Cris Miller
Viagogo’s Vice President of Business Development.

A statement from viagogo’s Vice President of Business Development, Cris Miller, reads: “We are pleased to confirm a buyer for StubHub International has been approved by the UK Competition and Markets Authority. This brings to an end the investigation into the much-anticipated merger of viagogo and StubHub North America, which is now cleared to proceed.

 
“We appreciate the CMA’s role in bringing the merger to this conclusion, and we look forward to sharing more details about the integration of the two businesses with our loyal customers and partners very soon.
 
“As the live events industry emerges from the Coronavirus pandemic, robust competition in the ticketing market is needed more than ever and viagogo will continue to take its’ essential role in the live events industry very seriously. viagogo and StubHub will always remain committed to working with regulators, while providing safe and secure platforms for people to buy and sell tickets to events all over the world.”