International Festival Forum 2021 Unveils Full Schedule
M3H Creative – Contemporary funk collective Franc Moody performed at IFF 2019.
The gig was part of Paradigm Agency’s showcase.
The makers of the UK’s International Festival Forum are expecting 600 delegates from 35 countries to attend this year’s edition, Sept. 28-30 in London, in person. The full schedule for the 2021 edition of IFF is now complete, with the majority of the world’s leading festival, agency and live music companies taking part.
Alongside the 300 festivals represented, the list includes booking agency partners 13 Artists, ATC Live, CAA, Earth Agency, ICM Partners, ITB, Paradigm Agency, Primary Talent International, UTA, WME and X-ray Touring, many of whom will be presenting new artists in dedicated showcases. The confirmed lineup includes performances by Sam Ryder, Tayo Sound, Police Car Collective, Polar States and Sans Soucis.
IFF co-founders Greg Parmley and Ruud Berends expect some 600 delegates to the first physical edition in two years, and the first larger physical gathering of live professionals in London since ILMC 2020.
Speaking at the seventh edition of the invitation-only event dedicated to international festivals and booking agencies are Melvin Benn (Festival Republic) and Folkert Koopmans (FKP Scorpio), who will sit down for a double keynote interview.
Other high profile speakers include Jim King (AEG Presents), Eric van Eerdenburg (Lowlands Festival/Mojo Concerts), Cindy Castillo (Mad Cool), Tom Schroeder & Clementine Bunel (Paradigm), Anna Sjölund (Live Nation Sweden), Jono Ollier (One Fiinix Live) and Claire Courtney (Earth Agency), who are going to appear on the various sessions taking place during the there days in London’s Camden district.
IFF 2021 has also partnered with grassroots venue champions Music Venue Trust (MVT) to present the final night of the Revive Live tour, which is supported by the National Lottery. Taking place on Sept. 30, MVT will present five unique artist showcases to an expanded music business guest list.
“We’re almost back!,” commented IFF co-founder Ruud Berends. “This edition of IFF feels like the starting point for a full summer season in 2022 as the industry finally starts to get back on its feet. With London open for international travelers once more, it’s going to be an emotional reunion alongside the exceptional new music that IFF is renowned for.”