ASM Global Taps Industry Vet John Boyle As Chief Global Content Officer

John Boyle
– John Boyle

ASM Global expands its development and live entertainment production ranks with the appointment of industry veteran John Boyle as its Global Chief Content Officer, announced Sept. 23 by ASM President and CEO Ron Bension.

Boyle, the former president of Live Nation Japan and onetime Chief Growth Officer and interim CFO of Insomniac Events, will oversee ASM’s expansion in content generation in its arenas, stadiums, theaters and convention centers. 
Numbering more than 325 venues it owns or manages, ASM Global is the world’s largest facility manager, and was formed in 2019 with the merging of AEG Facilities and SMG. 
“It’s acknowledged that ASM partner venues lead the industry in events per venue. With John’s far-reaching experience and the content team we are building, we will provide a greater number and wider array of profitable events to our venues, which comprise the most iconic family of venues in the world,” Bension said in making the announcement.
“ASM Global is committed to deepening our relationships with other promoters, artists, managers, agents and content producers,” Bension added. “John’s experience throughout the world and success with artists, live events, sponsorships, technology, brands and fan experiences will enable us to do that in an even greater way.”
Boyle was a key principal in the explosive growth of Insomniac Events, the pioneering electronic music event promoter and festival producer, best known as the organizer of the Electronic Daisy Carnival. Boyle spearheaded EDC expansion around the world, launching festivals in Mexico City, London, São Paulo, New Delhi, Shanghai and Tokyo.
He most recently served as president of Live Nation Japan where he significantly grew market share, secured exclusive booking relationships and launched the Download Festival.
“ASM Global is always projecting into the future to dramatically elevate spectacular live entertainment experiences everywhere on earth and bring people together,” Boyle said in a statement.
 “The opportunity to work with such a dynamic team and expand the company’s content and relationships now and down the road is super exciting. With venues ranging from Allegiant Stadium in Las Vegas to Mercedes Benz Arena in Berlin to The Greek Theater in Los Angeles to Coca-Cola Music Hall in Puerto Rico to the largest convention center in North America, McCormick Place in Chicago, our client portfolio is truly exceptional.”