Jenifer Smith Promoted To Head Of Urban Tour Marketing For Live Nation

Jenifer Smith
– Jenifer Smith

Live Nation has promoted Jenifer Smith to head of Urban Tour Marketing & Strategy, where she will lead a team supporting all marketing efforts for their roster of R&B and hip-hop tours within the Concerts division, the company announced.

Smith will be working with Live Nation-promoted artists including Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Ms. Lauryn Hill, Kendrick Lamar, J. Cole, H.E.R., A$AP Rocky, Lil Baby, Alicia Keys, Young Thug, Jack Harlow, and many more. 

Prior to her promotion, Smith most recently launched and supported all global marketing efforts for the Fugees Reunion tour celebrating the 25th anniversary of their iconic album The Score.

“Whether it’s artists or our own internal team, Live Nation is always investing in people we believe in,” said Omar Al-joulani, head of talent and touring for Live Nation Concerts. “Jenifer has been an incredible leader at Live Nation, and we are confident her strategic focus and experience will do big things for every artist working with our Urban marketing team.  ”

Prior to joining Live Nation two years ago, Smith was a tour marketer at AEG Presents and Goldenvoice for almost a decade where she worked across all genres of live from urban, pop, rock and comedy, shepherding marketing efforts for The Rolling Stones, Charlie Wilson, Melanie Martinez, Ali Wong, Anthony Hamilton, Bianca Del Rio, Jim Jefferies, Pod Save America, and the XSCAPE reunion tour. 

Prior to her time at AEG Presents, she was at ICM Partners in the concerts division for three years working with Caroline Yim, Zach Iser, Roberts Gibbs and Dennis Ashley with clients including Beyoncé, Drake and Mary J. Blige.