Posty Fest Canceled Citing Logistical Issues
– Posty Fest
UPDATE: just a couple weeks after announcing the full lineup, Posty Fest has been canceled, with a statement from the Live Nation-produced event citing logistical issues.
“Due to logistical issues impacting the production of the festival, Posty Fest is rescheduling to 2022,” a statement to Pollstar reads. “Refunds available at point of purchase. We can’t wait to make 2022 our biggest year yet. Stay safe everyone, we’ll see you soon.”
General admission tickets started at $299 plus fees for the star-studded event, which was to feature everyone from the lovable hit-maker himself, red-hot Megan Thee Stallion, energetic hip-hop headliner Lil Uzi Vert to metal bands like Gatecreeper and Turnstile, country singer Koe Wetzel and still more, in Posty’s hometown NFL stadium, AT&T Stadium in Arlington, Texas, Oct. 30-31.
Previously (updated Sept. 16: International superstar and Crocs fanatic Post Malone has revealed the lineup for his third annual Posty Fest, taking place at AT&T Stadium in Arlington, Texas, Oct. 30-31.
Topped by Posty himself, of course, the event is to include a list of hip-hop’s buzzing up and comers and superstars alike, such as Megan Thee Stallion, Lil Uzi Vert, Roddy Ricch, Jack Harlow, $uicdeboy$, Polo G, Rod Wave, Tyga, Iann Dior, Tyla Yaweh and others. Maybe more surprisingly, the event also includes rock/hardcore/metal bands Gatecreeper and Turnstile, as well as country artist Koe Wetzel, indie pop band Peach Tree Rascals and still others, demonstrating the wide appeal for not only Post Malone, hip-hop and festivals themselves.
The announcement says tickets are nearly sold out for this year’s event, which will take place exclusively outdoors and be streamed on AUX Live, which spearheaded by Post Malone’s manager, Dre London.
Sponsors for the event include Monster Energy, Jägermeister, Bud Light, Maison No. 9, and more.
The inaugural Posty Fest took place in 2018 at Dos Equis Pavilion in Dallas, selling out upon onsale according to agency UTA, before moving to the Dallas Cowboys home at AT&T Stadium for year two, which saw both indoor and outdoor performances and attractions. That event sold 45,000 tickets Nov. 2, 2019, and grossed $3.6 million according to UTA.
It also notably featured 20 sponsors involved in the event, with Post Malone one of the hottest names in popular music and brands eager to be involved with the hit-maker’s marquee event in his home market. The world of Posty Fest, personified by the “little yellow devil baby” mascot known as “Dimitri,” led to many onsite co-brand products and activations. Brand partnerships ranged from everything from Nerf o Caterpillar, with UTA’s Toni Wallace explaining, “Caterpillar gave us three tractors onsite for Instagrammable moments. He loves Caterpillar. Same for Nerf. He loves Nerf, and they came on board and had a Nerf arena which was really great. The line was around the block, three or four activations worth all day.”