CTS Eventim Acquires Majority Stake In Digital Event Management Experts Simply-X

CTS Eventim
– CTS Eventim

CTS Eventim announced the acquisition of a majority stake in software and hardware developer simply-X, specialized in event management solutions.

The simply-X portfolio includes “control, payment, ordering and customer loyalty solutions,” alongside the accompanying hardware such as scanning pedestals and turnstiles. The German company draws on more than 20 years of experience in the field.
Venues currently using simply-X technology include Hockenheimring, home of Rock am Ring, the Olympic stadium in Berlin, home to Lollapalooza Germany, and Frankfurt’s Deutsche Bank Park stadium.
“Simply-X enhances CTS Eventim’s existing offering in the access control segment, EVENTIM.Access,” according to the announcement.
Alexander Ruoff, Chief Operating Officer of CTS Eventim, commented: “We are thrilled to be able to offer our customers a one-stop shop for event organization that is now even more comprehensive than before. What’s more, we have extended our value chain once again.” 
Matthias Bode, CEO of simply-X, added: “We are proud to be able to continue growing with CTS Eventim at our side. A great many customers are already successfully using our solutions together with those of CTS Eventim and these systems will be even easier to combine in future. At the same time, simply-X will be retaining its independence so that it can continue helping other partners with their digitalization journeys.”
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