ASM Global, Loud And Live Form Strategic Partnership

Arie Crown Theatre
Courtesy ASM Global – Arie Crown Theater

ASM Global and entertainment marketing media and live events company Loud and Live have formed a strategic partnership to produce shows together, it was announced today (Oct. 25).

While Live and Loud has been promoting shows at ASM Global venues, the arrangement formalizes the relationship and will bring them together to do more shows, beginning with Ruben Blades’ “Salswing Tour” and The Robert Delgado Big Band at the Arie Crown Theater in Chicago on Dec. 5.

“ASM Global and Loud and Live are leaders in our respective businesses, and this date in Chicago represents the first of what we know will be many over the years,” ASM Global Chief Content Officer John Boyle said in a joint statement. 

“ASM Global envisions the partnership with Loud and Live growing to include producing experiences at arenas including the Wintrust Arena in Chicago.” Loud and Live CEO Nelson Albareda added. “At Loud and Live we are excited to begin a formal partnership with ASM Global and look forward to helping make lasting memories for our audiences and the communities we serve across the world.”

Loud and Live is based in Miami, Fla., and operates across the U.S., Europe and Latin America and specializes in music, sports, lifestyle and content development. ASM Global is one of the world’s leading producers of entertainment experiences. It is a global leader in venue and event strategy and management, delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venue.