Live Nation Unveils ‘Live Stubs’ Collectible NFTs, Kicking Off With Swedish House Mafia Onsale

Live Nation’s Live Stubs digital collectible NFTs will mirror the unique section, row, and seat of each ticket purchased, which it says opens up a whole new world of possibilities.  Live Stubs offers artists a turnkey solution to share NFTs, with the company collaborating directly with artists on the NFT drops, which include special experiences and rewards along with the digital tokens.   

The first-ever Live Stubs digital collectible NFTs will go to fans purchasing tickets to the upcoming SWEDISH HOUSE MAFIA: PARADISE AGAIN TOUR, which is also the band’s first tour in 10 years.  The Live stubs will be automatically included with Swedish House Mafia tickets to tour stops promoted by Live Nation and in venues powered by Ticketmaster’s digital ticketing platform.  The announcement notes the NFTs are collector items and will not replace the digital tickets needed to physically enter the show. 

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” said Michael Rapino, President and CEO, Live Nation Entertainment. “Special thanks to SWEDISH HOUSE MAFIA for kicking it off for their upcoming tour.”

The NFTs are handled via Live Nation’s own marketplace, and minted on an eco-friendly blockchain, according to Live Nation.  Live Nation festivals including Lollapalooza, EDC and  Governors Ball have already created their own NFTs and marketplaces.  The announcement says Live Nation has been investing in blockchain technology since 2018 and will continue to explore new products and offerings in the space.