Swerve Presents Founder Jovan Polanco Joins Live Nation Concerts As Talent Buyer In Southeast U.S.

Courtesy Live Nation – Jovan Polanco

Concert promoter and Swerve Presents co-founder Jovan Polanco has joined Live Nation in the Concerts division, where he will focus on booking artists and talent throughout the Southeast U.S. market, as well as working on national tours across hip-hop, R&B, pop and Latin.

He will continue to run Swerve Presents, a festival production and independent artist management company based in Miami, Fla.

“I’m excited at the opportunity to bring my diverse background and expertise to the amazing team over at Live Nation,” Polanco said in a statement. “They are a company I have long admired – the fact that I get to join their team and work with some of the best artists & leaders in live music across the globe is a blessing. It lets me know I am doing something right.”

Polanco will be joined by Andrew Jones,  who will take on a production role at Live Nation Concerts. Jones previously served as Director of Internal Affairs for Swerve Presents. 

“We are all very excited to have Jovan join the Live Nation team. He comes to us with a great passion and enthusiasm for live music,” said Brittany Flores, President of Miami for Live Nation Concerts. “I have no doubt he will continue to grow our local Hip-Hop/R&B  and Latin business in Miami and the entire Southeast U.S. region.”