Claudia Arcay Joins Loud And Live As SVP Of Entertainment

 

“We are excited and honored to be welcoming Claudia to Loud And Live at this pivotal moment in our trajectory,” said Nelson Albareda, founder and CEO of Loud And Live. “As we continue to expand our capabilities and global footprint across our Entertainment focus, Claudia’s knowledge, experience and work ethic will be invaluable to our continued growth and success.” 

 

Arcay brings nearly 20 years of experience in management, booking, touring and marketing, most recently with WK Entertainment, where she managed high-profile Latin artists, including with Carlos Vives, as business manager helping to orchestrate a major comeback for one of the most successful Latin artists. 

Previously, Arcay was director of marketing for nine years at NYK Productions, owned by prominent South Florida promoter Arie Kaduri, focusing primarily on Latin tours including Maná, Alejandro Sanz, Juanes, and Luis Miguel.

“I am thrilled and proud to be joining the Loud And Live familia. The energy, passion, and talent here makes for an environment that I look forward to being a part of and contributing to,” Arcay said in the announcement. “Loud And Live has undoubtedly taken a strong leadership position in the industry, and I can’t wait to be a part of its continued success. I want to thank the entire team for welcoming me from day one. This is only the beginning!”

Loud And Live says it currently projects nearly 400 shows across the U.S., Latin America and Spain through December of 2022. Its line-up includes tours and concerts for a diverse group of Latin artists, including Farruko, Camilo, Ricardo Montaner, Carlos Vives, Roberto Carlos, Soda Stereo, Gilberto Santa Rosa, Daniel Habif, Ruben Blades, Diego El Cigala and Ricardo Arjona among others.