Boxoffice Insider: Past Latin Grammy Winners On The Road This Fall
Gary Gershoff / Getty Images – Maluma
Papi Juancho: Maluma, whose “Papi Juancho” was one of the very first major tours announced for 2021, is up for multiple Latin Grammys this year. He’s pictured at Madison Square Garden Oct. 1, 2021.
In this week’s focus on the Latin Grammy Awards and the success stories of nominated artists in 2021, award winners from past years are among those concert headliners who have been on the road this year, actively touring as the live industry has been rebounding from the pandemic.
One of them is Colombian star Maluma with his “Papi Juancho” tour that launched in early September, booked in North American venues.
Concerts at 15 venues have been reported this fall for a gross currently topping $15 million from 140,139 tickets. Per-show gross averages from the tour stretch over $1 million for the first time in the artist’s box office history. This year’s average is 62% higher than 2019’s “11:11” tour that played both arenas and theaters. It is also averaging 40% more in gross revenue than his “F.A.M.E.” tour in 2018, the year he won the Latin Grammy for Best Contemporary Pop Vocal Album.
Four-time winner Pepe Aguilar has been on tour this fall with his Live Nation-produced “Jaripeo Sin Fronteras” tour that began in early September. With 14 performances recorded in the box office database, his gross currently totals $11.9 million with a ticket count of 123,523. Onboard as his opening acts were daughter Ángela Aguilar and son Leonardo Aguilar, both former Latin Grammy nominees themselves. All four of Aguilar’s wins were for Best Ranchero Album (2006, 2007, 2012, 2014).
The joint headlining tour with Enrique Iglesias and Ricky Martin has 16 shows on record with grosses topping $21 million and a ticket count of 181,574. The first performance was a sold out Sept. 25 event at the MGM Grand Garden Arena in Las Vegas that drew 12,428 fans for a gross of $1.7 million. Miami’s FTX Arena had both the highest gross and attendance on the tour with $2.8 million in sales from 23,592 sold seats during the two-day run, Oct. 22-23.
Iglesias has five Latin Grammy wins from 2003 through 2015 – three of them for his 2014 hit song “Bailando,” while Martin’s four wins span a 19-year period from 2001 through last year when he won Best Pop Vocal Album for Pausa.
Spanish singer Alejandro Sanz is the artist with the most Latin Grammy awards among current active touring artists with more than 20 wins since 2001 including seven for Record of the Year – most recently in 2020 for his song “Contigo.”
His awards cache also includes four wins for Song of the Year. He has been on tour this fall in American cities, appearing in both theaters and arenas from Oct. 8 through 29. Box office results from performances at New York City’s Radio City Music Hall and the Theater at MGM National Harbor near Washington, D.C. show attendance of over 7,600 for shows on Oct. 10 and 11, respectively. With the U.S. trek completed, the tour is scheduled to stop briefly in Colombia in November then resume in Sanz’ home country next summer.
Colombian singer Camilo (see cover story), who scored 10 nominations for this year’s Latin Grammys and was a winner last year for Best Pop Song, has one concert included in this year’s box office data. He played WiZink Center in Madrid on Sept. 5 as part of his “Mis Manos” tour, performing for 6,039 attendees. The concert, produced by Madrid promoter Planet Events, registered a gross of $353,198. He has been performing in U.S. cities this fall and has concerts booked into December.
Two-time Latin Grammy Award winner Alejandro Fernández hit the Live Boxoffice chart this fall with two sold-out concert engagements on his “Hecho en México” tour. A two-show stand at the MGM Grand Garden Arena, Sept. 15-16, grossed $2.5 million from 19,434 tickets and featured his son Alex Fernández as opener. Then the following month on Oct. 22-23, the veteran entertainer played the Forum in Inglewood, Calif., selling 25,242 tickets for a gross of $3.3 million. The L.A. support act was Christian Nodal. s