Live Tech: Events Management Software Prism Launches Agency Tools

UPDATE: Prism’s agency tools have  officially launched, with tools to help manage artist rosters, disburse payment, create event contracts and more.
The tools come following a recent $8M Series A fund and beta testing of the new agency software tools. 
 “Prism was launched to streamline the artist/venue booking process,” Prism CEO Matt Ford says in the announcement.  “The agency facing side of the platform is a natural evolution that we see creating efficiency in booking talent, contracting and payment for agencies small and large.  Our agency Beta Testers have been amazed at the efficiency of their new workflow.”

 Previously (Oct. 1, 2021): 

Music management software platform Prism has announced raising $8 million in a Series A funding round led by Austin-based Stephen Cook, following Prism’s recent launch of services designed to help booking agents and agencies.

With the investment, Prism has raised a total of $11.2 million to date, according to the statement. 
“I am extremely grateful for the resources to accelerate product development,” Prism CEO Matt Ford says in the statement. “The pandemic environment means music venues, promoters, and talent agencies are having to do more with a scaled down staff. I truly believe that the biggest thing we can do to help the industry is provide a tool that is equipped to do just that–enable small teams to be more effective than ever with tools to streamline, organize, and enhance communications.”
Launching in 2018, Prism’s goal is to streamlined and simplify the process of booking and live events, catering to venues, promoters and talent buyers. Counting more than 1,500 venues as clients, Prism says it has retained the vast majority of its customers and added a number of new partners looking to invest in their future.
 Juan Torres, VP of Operations added, “At the beginning of the pandemic, we had two choices: panic and go for something brand new, or trust that covid times will eventually pass which means now more than ever is the time to stay focused. I am very grateful that we made the choice to double down on our vision. Through the pandemic, we kept our engineers moving full steam ahead on innovation and the product has never been better.”
 Over the course of the pandemic, Prism found an opportunity to build tools to help talent agencies with software providing an end-to-end solution and become an industry standard software. 
“Providing a world class tool to promoters, venues, and agencies is just the beginning,” Ford adds in the statement. “It’s a well known problem in the industry that communication between partners is often redundant and cumbersome. Whether it’s getting ticket counts, figuring out who to pay what the night of the event, or grabbing holds for a tour, Prism will streamline these processes with the new resources at hand.”
The announcement says the investment funds will go toward the development and launch of the agency platform along with key, strategic hires.  Already brought on board on the  engineering and product management side include Ben Bruce (formerly of Microsoft), Joe Bell in marketing, and a number of hires in client success. 
Prism’s agency platform is currently in beta with plans to launch in the coming months.