ASM Global Names Chris Bray Executive Vice President, European Operations

Chris Bray.
– Chris Bray.
ASM Global’s new Executive Vice President European Operations.

ASM Global has named Chris Bray executive vice president, European operations, with responsibility of all aspects of ASM’s European business.

Bray, who will be based in Manchester, England, is a 30-year veteran in commercial, operations, entertainment and strategic development within the high-street retail, leisure and hospitality industries.
His most recent role for the past six years was that of CEO for sports and leisure at UK&I, where he delivered experiences at Sodexo, a global contract catering and facilities management company employing 420,000 people across 80 countries.
The appointment of Bray also shows ASM Global’s continued commitment to expanding its European business. Some of ASM Global’s most famous buildings in Europe include AO Arena in Manchester, The SSE Wembley in London, Avicii Arena, Tele2 Arena and Friends Arena in Sweden, Coca-Cola Arena in Dubai, and Koenig Pilsner Arena in Germany, which will become Rudolf Weber Arena in January 2022 – among many others.
According to Bray, “It’s an exciting time to be joining ASM Global as it accelerates its growth ambitions across the globe. Recent wins in Europe including Newcastle Gateshead Quays, Derby Arena, Cantu Arena and Södra Teatern are testament to the exceptional capabilities of our European teams and the confidence that our clients have in our ability to deliver innovative services and world-class live experiences for their guests. I am really looking forward to working with the teams to build upon the great work they have done.”
ASM Global President and CEO Ron Bension commented, “Chris has been responsible for a business portfolio tasked with delivering exceptional experiences at some of the most prestigious sporting and event locations across the UK such as Ascot Racecourse, Chelsea Flower Show, Brighton and Hove Albion FC, Newcastle United FC, as well as the National Gallery and other iconic day visitor experiences across the country. We’re confident that he will execute tremendous value creation, organic growth and new business initiatives.”