ASM Global Names Nate Whitman Chief Strategy Officer

Whitman recently served as the head of strategy and finance for Pac-12’s media division, where he led all strategic planning, finance, budgeting and forecasting efforts. Whitman also spent six years as the executive director of strategy and innovation for the Billion Mile Race, a national campaign by the New Balance Foundation to challenge America’s schools to walk, jog or run a collective 1 billion miles. 

Whitman also served as vice president, strategy and finance, for Live Nation Ticketmaster Entertainment. While there, he built the company’s first internal strategy and financial analytics group. Whitman began his career in strategy with The Boston Consulting Group Inc.

In his new role at ASM Global, Whitman will evaluate all new business opportunities, investments and strategic partnerships, and identify strategic levers and opportunities to further monetize the business and partner with teams at all levels of the industry “to surface innovation and value,” as the press release announcing the appointment states. 

“Whitman will also translate strategic opportunities to actionable business initiatives that can deliver organic revenue growth and improve product and service offerings for customers across all business units,” it continues.

“I am honored and thrilled to be joining ASM Global’s world-class leadership team at what is an exciting and pivotal time for the company,” said Whitman, adding, “The demand from fans for unique live-event experiences has never been stronger. 

“At the same time, new digital technologies can enable that experience to be even richer and more rewarding. ASM Global is uniquely positioned to deliver these experiences while pioneering the evolution of the digital customer journey. With ASM Global’s remarkable internal innovation—combined with strategic partnerships and acquisitions—we will drive new revenue streams and accelerate growth.”

ASM Global President and CEO Ron Bension commented, “Nate is a 20-year veteran in strategic and financial planning, and his ability to imaginatively maximize a multitude of growth opportunities and utilize his data-centric approach to identify those will make him a tremendous asset to our ASM team, partners and of course our venues throughout the world.”